LeadX has been the Agency of Record for Cancer Fatigue Services, Canada’s first medical care service for cancer-related fatigue, since its inception in 2023. From day one, we have managed all aspects of branding, web creative, social media, and marketing, as well as acting as digital strategic consultants and experts in setting up performance metrics and tracking results. Our unwavering support has guided Cancer Fatigue Services in establishing itself as a vital resource in the healthcare sector.
MIX OF SERVICES DELIVERED
01
BRAND IMAGE
02
WEBSITE CREATION
03
SOCIAL MEDIA
04
SOCIAL MEDIA
05
SEO & CONTENT
06
INTERNATIONAL MARKETING & BRANDING COLLATERALS
THE WORK
LeadX developed the Cancer Fatigue Services brand image from the ground up, creating a best-in-class website that ranks as the top provider in Ontario for cancer-related fatigue services. We continuously ensure a strong brand image and online presence for them through strategic SEO, social promoting, engaging content, and targeted advertising and marketing initiatives.
01
BRAND IMAGE
We developed the Cancer Fatigue Services brand image from the ground up, including selecting the color palette, designing the logo and icons, and creating comprehensive brand guidelines for consistent logo and color usage across multiple channels.
02
WEBSITE CREATION & INTERACTIVE QUIZ
Building on our brand guidelines, we crafted an easy-to-navigate and informative website for Cancer Fatigue Services. We also designed the Cancer Fatigue Analyzer, an engaging and interactive tool to help patients and survivors assess their fatigue levels and risks.
03
SOCIAL MEDIA
We’ve established Cancer Fatigue Services on multiple social media channels, developing editorial calendars, curating content ideas, and creating organic posts, stories, and reels to effectively connect and engage with CFS’s targeted audiences.
04
ADVERTISING & MARKETING
LeadX enhanced Cancer Fatigue Services online presence through targeted, high-performance online advertising. Utilizing effective channels like Google Ads, Facebook Ads, and Instagram Ads, we implemented geo-targeted campaigns to reach the most relevant audiences.
05
SEO & CONTENT
To rapidly build brand equity and improve rankings for related keywords, we launched an online Resources Hub, offering cancer patients, survivors, families, caregivers, and healthcare providers valuable information on cancer fatigue and practical tips for managing it.
06
INTERNAL MARKETING & BRAND COLLATERALS
LeadX created several internal marketing materials for CFS, such as Patient Care Plans, presentation templates for Healthcare Providers, brochures, and price lists. We also designed brand collaterals, including decals, staff jackets and clinic items.
THE WORK
The new Cancer Fatigue Services website has quickly established itself as a leading resource in Ontario for cancer-related fatigue. The integrated brand image and collateral have significantly enhanced the organization’s visibility and professionalism. Early engagement on social media and positive responses to targeted advertising campaigns have already boosted brand recognition and audience connection.
TOP #1 ORGANIZALLY
Cancer Fatigue Services ranks on top in the search results for their main keyword “Cancer Fatigue”
Let's Talk
Every strategy begins by deciphering what makes your brand and customers unique. We identify your blind spots and pinpoint where.
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